Alfredo Paredes was designing worlds before he was designing houses. As the former chief creative officer of Ralph Lauren Home, Paredes started from blank spaces—an empty window, a bare retail...
Alfredo Paredes was designing worlds before he was designing houses. As the former chief creative officer of Ralph Lauren Home, Paredes started from blank spaces—an empty window, a bare retail store, or, in the case of Ralph’s in Paris, an abandoned office building—and turned them into Americana wonderlands. A log cabin in Telluride for the winter season, maybe, or a summer garden party in the Hamptons... whatever setting provided a sense of place for Lauren’s slinky silk evening gowns or patchwork skirts.